Build The Therapy Practice You Know You're Meant For

No more empty client rosters, self-doubt, or burnout. It’s time to run your practice like a business and take control of your future.

Join now for only $497

You Can Build the Private Practice of Your Dreams But Right Now, You're:


Unsure how to attract the clients you want to serve

Frustrated by marketing that doesn't work

Trapped between your therapeutic passion and business challenges

Ready to stop struggling and start thriving in your private practice?

This is your chance to gain the tools, knowledge, and support you’ve been searching for, so you can finally build the thriving practice you’ve always dreamed of.



Transform Your Private Practice In 8 Weeks

Here's What You'll Receive When You Join Our Group Program:

01. Attract your ideal clients consistently and confidently.

Learn proven marketing strategies that resonate with your ideal clients and position you as the go-to therapist in your niche. Private Practice Success School teaches you how to create a magnetic online presence, refine your messaging, and confidently build a client base that’s eager to work with you.

02. Master the business side of private practice, from marketing to finances.

Running a successful practice requires more than therapy skills. In Private Practice Success School, you’ll learn essential business skills, including how to market effectively, manage your finances, and streamline operations, so you can focus on what you do best—helping clients—while your business runs smoothly.

03. Build a sustainable practice that supports your lifestyle and vision.

Design a practice that not only grows but also fits your lifestyle and long-term goals. Private Practice Success School guides you in building a business that balances client care, financial success, and personal fulfillment, ensuring your practice thrives in the long run without burning you out.

Introducing Private Practice Success School

Your Path To A Successful, Profitable Private Practice

Beginning In:

Your Course Includes:

Complete 8-Week Program + Digital Modules

Lifetime Access To All Trainings

Dream Life Design Workbook

8 Live Group Coaching Calls

Private Community Support

Personalized Marketing Plan Trackers

1:1 Private Practice Onboarding Call

Social Media Content Calendar

Complete Private Practice Checklist

Claim These Limited-Time Bonuses For FREE

Before They Expire On April 22, 2025!


  • 1:1 Personalized Coaching Call (valued at $250)
  • 2 Months Of Clinical Case Consultations (valued at $287)
  • Psychology Today Profile Masterclass (valued at $197)
  • 25 Zero-Cost Marketing Strategies for Therapists (valued at $47)
  • Daily Mindset Meditation Bundle (valued at $27)


Complete Value Of Private Practice Success School: $1197

Secure Your Spot Now For Only $497


Your Guide:

Learn from an expert who has not only built her own thriving practice but has also helped therapists do the same.

Toni is an open-hearted private practice therapist, business coach, trainer and author who personally knows the life-changing value of shedding the chains of anxiety and overachieving (she has way more degrees than anyone really needs), and the necessity of always having peanut butter in the house. She has seen way too many therapists stumbling forward without a plan and painfully struggling with growing a private practice. She has shown dozens of therapists how to lead with their heart so they can build an ethical, thriving private practice and get clients through the door. She has been spotlighted in Newsweek, Authority Magazine and several other online platforms.

You are in good company

Hear what past clients have to say:

Toni's Private Practice Success School is invaluable to any new therapist establishing or growing their private practice. 100% worth the investment!

Toni consistently provides a supportive environment for discovery, growth, and connection. With decades of experience, unwavering professional integrity, and a "go get 'em!" approach, Toni is a genuine leader among therapists and other mental health professionals.

A.J.

In Private Practice For 6 Months

After a 30 year career in schools, I knew I wanted to jumpstart my private practice. I felt sure of my clinical skills, but was lost in the details needed for managing the business side.

Toni offers so much more than the typical business coach, generosity sharing resources and templates that you don't even know you need! The program far exceeded my expectations, and is an incredible value. If you have the chance to join Private Practice school jump on it! You will be a well prepared clinician and business owner.

M.M.

In Private Practice for 1 Year

I’m so grateful for the Private Practice Success School (PPSS) and the opportunity to work with Toni. The modules are incredibly thorough, and Toni’s effort in sharing her knowledge shines through. It’s a step-by-step process that walks you through everything, from financials to digital marketing, networking, and consultation calls. Toni also brings in experts to share their insights, making the value of this program priceless. Despite my tight budget as a new business owner, I found the program affordable and truly worth the investment. The skills and mindset I’ve gained have been transformative, giving me the confidence and abundance mindset to grow my practice. I highly recommend this program to anyone considering it!

D.L.

In Private Practice For 1 Year

From the first time I spoke with Toni on the phone for our free 15 minute consultation, I felt like she already knew who I was and what would help to bring my authentic personality out to attract clients. She encouraged me to be boldly me and assured me that there are people out there looking for me, my personality, and how I provide psychotherapy to clients. Now I'm more confident in owning who I am and showcasing those strengths.

T.T.

In Private Practice For 1 Year

The decision to work with Toni was an easy one. Toni's warm demeanor and genuine confidence gave me the assurance that I had much to gain from our work together. Toni is a straightshooter with the wisdom to guide the professionals of today towards growth, expansion, and authenticity. I truly felt like Toni understood my mission and nurtured me in better defining my brand and ensuring I was attracting my ideal audience.

B.S.

In Private Practice for 4 Years

I have really enjoyed working with Toni. I felt that I was speaking with someone who was invested in helping me achieve my goals. The practical nature of her suggestions and her willingness to provide the support I needed was most valuable to me. I also appreciated her pushing me to step outside my comfort zone and at the same time coaching and encouraging me on how to take the steps I needed…to grow a practice that feels authentic. My basic processes are smooth and I feel in control. I have a marketing plan in place for the upcoming year. Most importantly, thanks to Toni I have connected with other therapists and am building a community. From the basics to strategies for growth - Toni will help you not only develop but implement a plan that will set you on the path to reaching your goals.

V.R.

In Private Practice For 2 Years

Achieve Private Practice Success In 8 Weeks

This is your moment to step into the role of a confident business owner.


Join Private Practice Success School today and take the first bold step toward a thriving, fulfilling practice — on your terms.

Don’t wait for "someday"

Take action now, so you can:


  • Create financial stability for yourself and your family
  • Reduce stress and overwhelm, knowing you have a clear plan in place
  • Run your practice with confidence, without second-guessing every decision


Enrollment is limited—don’t miss your opportunity to secure your spot. Sign up now and take the first step toward transforming your private practice into a thriving business!